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Amazon Music made big strides in the live music space last year with a successful second season of Amazon Music Live, City Sessions and the livestreaming of major festivals such as Dreamville, Stagecoach, Head in the Clouds and Primavera Sound.

Prime Video and Twitch have solidified themselves as entertainment hubs for music fans and leaders in the festival livestreaming space with their programming, but Amazon isn’t resting on its laurels.

On top of giving fans access to music events via livestreams again in 2024, the tech giant made a giant leap by entering the festival circuit as a major sponsor of Vive Latino, a Mexico City staple that celebrates the culture and the beloved rock en español genre.

Amazon Music helped create a festive, inclusive atmosphere with fans from multiple generations able to have listening parties as well as purchase exclusive merch and vinyl at Amazon stations.

“There are many festivals, but this one is special because it goes hand-in-hand with w